$100M Money Models

How To Make Money

by Alex Hormozi · 2025

Alex Hormozi reveals the mathematical principles behind building nine-figure businesses in $100M Money Models. Drawing from his experience scaling multiple companies, he breaks down the specific business model frameworks that separate struggling entrepreneurs from industry titans. This practical guide provides actionable strategies for selecting, implementing, and optimizing business models that can realistically achieve massive scale. The book introduces a Money Model as a deliberate sequence of offers—what you offer, when you offer, and how you offer it—to make as much money as possible as fast as possible. Structured into three stages—Get Cash (Attraction Offers), Get More Cash (Upsell & Downsell Offers), and Get The Most Cash (Continuity Offers)—it shows how to maximize customer value and overcome cash flow bottlenecks. Whether you're starting fresh or pivoting an existing venture, discover the proven systems that create predictable, exponential growth.