Author archive
Nir Eyal
Nir Eyal is a bestselling author and speaker known for his work on habit formation and behavioral design. He wrote the acclaimed books *Hooked* and *Indistractable*, which blend psychology, neuroscience and practical advice. In *Beyond Belief* he teams with Julie Li to explore how beliefs act as tools that can be reshaped for greater success. Eyal’s writing has been featured in major media outlets and he is a frequent speaker on productivity and personal development.